If you haven’t caught Sony’s new commercial campaign for Bravia, it’s new LCD television, then here it is for you. These commercials all focus on an array of bright colors to introduce it’s new line of Bravia LCD televisions, truly an extraordinary marketing campaign. The first video features a pyrotechnics display to produce a festive show of color, these are real explosions made with millions of gallons of paint. The second was produced by bouncing millions of colorful mini rubble balls down a street.

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