Got Milk?, Advertising For The Long Run

Hayden Panettiere, Got Milk?

We are all quite familiar with the ‘Got Milk?’ marketing campaigns by now. If not, then you’ve been in a cave somewhere because these campaigns have been running in the US for over 10 YEARS now and they keep coming out every so often. These latest ads feature Hayden Panettiere and Masi Oka from the show Hero, with some pretty bogus tag line claims on the bottom (i.e. some studies ’suggest’ teens who drink milk get slimmer). Although these campaigns are ran by the milk industry, it looks like Hollywood has some say in who they want on the ads and what the tag line should “suggest”.


Masi Oka, Got Milk?
All-in-all, these ads go to show us that some marketing campaigns can become timeless and can actually continue to run for years, as long as it’s simple enough and adaptable. We’ll surely see more of these campaign ads down the line, making them a prime example of a marketing advertisement that is in it for the long run.

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